Tuesday, December 14, 2010

Looking to market your book?

Looking to market your book? Give some serious thought to taking a clue from the movie industry by making a video to advertise your book.

I found this on The Huffington Post web page (http://www.huffingtonpost.com/books/)

Book Trailers Looking More Like Movie Trailers (http://www.thebookseller.com/news/138082-author-to-direct-kidnap-scene-for-hc.html.rss?utm_source=twitterfeed&utm_medium=twitter)

The following is excreted without permission:

Author to direct kidnap scene for HC

13.12.10 | Prudence Ivey

HarperCollins is planning a major digital marketing campaign to support the January release of Stuart MacBride’s new novel, Shatter the Bones.

MacBride will script and direct a kidnap scene from the ­thriller which will then be accessible to readers via the “Britain’s Next Big Star” website. The URL, www.britains­nextbigstar.com, also appears as part of the story, about the kidnap of mother-and-daughter singing sensations from a reality TV show.

Kate Fitzpatrick, head of digital marketing at HarperCollins, said: “The reality TV theme is a great hook. In the book, there’s a single from the talent show, which viewers can buy to raise money for the hostages from the web address where the kidnap scene is posted.”

She added: “The idea is to create a parallel reality outside the book to give readers something extra, as well as to attract new readers.”

MacBride employed similar marketing tactics on his previous book, Dark Blood, producing a trailer using members of his Aberdeen community as extras and starring staff from the local Waterstone’s. “We wanted to capitalise on the success of the previous video campaign,” said Fitzpatrick. “Stuart’s very keen to get involved. He’s a very visual writer so it’s great to be able to create some interesting and dynamic video content to accompany the books.”

The author’s video will be released in conjunction with a 3D-rendered video produced by HarperCollins and targeted at the trade. This will be backed up by a major outdoor marketing campaign with backlit outdoor posters in all major UK cities with the add-on of a series of backlit phonebox adverts.

Based around the new shoutline “Bloody Brilliant MacBride”, the campaign aims to encapsulate the best aspects of MacBride’s writing. “He is bloody brilliant and he’s bloody and he’s brilliant,” said Julia Wisdom, publisher, crime and thriller. “Stuart’s writing is gritty, fierce, violent crime fiction but it’s also really good quality.” Bracketing the author with Ian Rankin and Mark Billingham, Wisdom says that MacBride appeals to a similarly broad, cross-gender, over-25 audience and that HC is are hoping to widen and reinforce this market with the new campaign.

Shatter the Bones will be published in hardback at £14.99 for the first time alongside the paperback of Dark Blood. Both books will be released on 6th January 2011.

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